Automation

Webhooks

Webhooks let you fan out accepted lead events into internal APIs, enrichment pipelines, Slack notifications, or bespoke routing services.

Typical Payload Shape

lead-webhook.json

{
  "event": "lead.created",
  "websiteSlug": "marketing-site",
  "formSlug": "demo-request",
  "lead": {
    "email": "jane@example.com",
    "name": "Jane Doe",
    "company": "Acme Inc"
  },
  "metadata": {
    "source": "landing-page",
    "createdAt": "2026-03-11T12:34:56.000Z"
  }
}

Best Practices

Respond quickly with a `2xx` status and move longer work to async jobs.
Make your receivers idempotent so retries do not create duplicates.
Log failed deliveries with enough context to replay them safely.
Keep webhook business logic small; normalize your core lead model in 1DB first.

Core Concepts

Review how forms, leads, and delivery fit together.

HubSpot Sync

Combine CRM sync with webhook-based internal automation.